MissingLink SEO Terms of Service

1. Scope of Digital Marketing Engagements

Specifically, MissingLink SEO delivers technical search engine optimization, Google Ads PPC management, custom schema engineering, and web conversion architecture under individual statement-of-work agreements.

For example, every client campaign is structured around explicit key performance indicators (KPIs), verified organic traffic goals, and measurable telephone call growth.

In addition, all technical deliverables are directed by Jeff Coseo from our headquarters at 1301 Main St, Sarasota, FL 34236.

2. Local Market Client Exclusivity

Because competing against our own partners destroys strategic focus, MissingLink SEO enforces strict geographic exclusivity within specific industry niches.

In contrast to mass agencies that service dozens of competing roofing or law firms in Sarasota County, we partner exclusively with one category leader per target radius.

As a result, your organic market dominance and paid search bidding strategies remain completely protected against internal agency conflicts.

3. Full Ownership of Digital Assets & Deliverables

Clients maintain 100% unconditional legal ownership of all creative assets, website templates, schema graphs, and custom software code upon invoice settlement.

Meanwhile, all Google Analytics 4 accounts, Google Ads accounts, and Meta Business Manager profiles remain registered directly under your corporate credentials.

Therefore, our agency never uses proprietary account ownership as an artificial mechanism to retain client relationships.

4. Search Engine Algorithmic Standards

Historically, dubious search tactics delivered temporary ranking spikes followed by devastating manual algorithmic penalties.

Instead, MissingLink SEO operates strictly within Google Search Essentials and Webmaster Guidelines, relying entirely on white-hat technical execution.

Because major search engines continuously modify ranking weights, we engineer adaptable semantic entity structures designed to withstand core updates.

5. Paid Media Account Governance & Ad Spend

When managing pay-per-click advertising, clients disburse ad spend directly to advertising networks such as Google Ads and Meta.

Specifically, MissingLink SEO charges a transparent monthly management retainer or agreed performance fee, completely free from hidden margin markups.

In addition, clients receive real-time dashboard visibility into actual cost-per-click (CPC), impression share, and ROAS figures.

6. Invoicing, Terms & Month-to-Month Flexibility

All recurring monthly retainer services operate on transparent 30-day billing cycles without forced multi-year contractual lock-ins.

For example, either party may terminate or modify an active monthly retainer upon thirty (30) days written notice before the subsequent billing date.

Ultimately, we believe continuous client retention should be earned every month through verifiable traffic growth and commercial return on investment.

7. Technical Maintenance & Uptime Commitments

For web development and hosting maintenance agreements, MissingLink SEO provides proactive server monitoring, routine security patches, and daily automated cloud backups.

In contrast to standard hosting providers, our engineering team manages Core Web Vitals stability, database query indexing, and PHP runtime upgrades.

As a result, client digital storefronts maintain high uptime and fast page speeds across Sarasota and global audience nodes.

8. Confidentiality & Non-Disclosure Protections

During the term of our marketing engagement, both parties may exchange proprietary business information, customer lead telemetry, and confidential conversion data.

Specifically, MissingLink SEO covenants to protect all client commercial records with strict commercial discretion, never sharing campaign conversion metrics or customer lists with external third parties.

Therefore, Sarasota business owners can safely share internal revenue targets and unit economics necessary to calculate high-accuracy customer acquisition models.

9. Governing Law & Florida Venue

These terms of service and all individual client service agreements are executed in and governed by the laws of the State of Florida.

Any formal dispute arising from digital marketing engagements will be settled exclusively within the state and federal courts situated in Sarasota County, Florida.

10. Contact Information for Contractual Notices

All contractual inquiries, billing notices, or strategic requests regarding these terms of service should be directed to Jeff Coseo at our Sarasota headquarters: